About This Site

The focus is on product management, digital marketing and strategy. As I'm based in Beijing, much of the content examines the Chinese market or takes a Chinese angle on global trends
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About Matt Hunter

I am Director of Product Management at App Annie, a Sequoia-backed company which is a leader in the mobile apps and analytics space. Based in China, I manage a distributed team with members in San Francisco, Beijing, Shanghai and Kuala Lumpur.

I began my career as a consultant with Bain & Company in London, Johannesburg and Sydney. Before joining App Annie, I headed product management and digital marketing at Confused.com, a British price comparison website.
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